Hi I'm Natalie

A London-based product designer

Problem solver

Working in the specialist insurance industry, I've built innovative products to solve complex, niche challenges. I previously led frontend and UX projects at a digital agency, working on a wide range of B2C experiences from marketing websites to dating apps and automotive catalogues.

Design-led

With a first class degree in Illustration and Visual Media from UAL, I bring a deep-rooted design sensibility to everything I do. I design with intent, driven by user needs and business impact. My creative background gives me a natural instinct for crafting interactive branded experiences.

Fluent in frontend

I'm comfortable writing and working with HTML, CSS, and interactive JavaScript. I can prototype, refine responsiveness and design with accessibility in mind. My experience as a frontend developer bridges the gap between design and development, ensuring smoother handovers and smarter solutions.